scandinavian
watch co.
W6

Vad lider tiden” Limited Edition

Since 1851, W:6 has carried forward a strong tradition. Founded in Gothenburg by six young men, the society has grown over time into one of Sweden’s largest orders, with 31 lodges across the country and more than 6,000 members.

W:6 is built on values such as friendship, trust, confidence and mutual respect. At the same time, the society describes its identity as rooted in tradition, yet with its eyes set on the future. That balance became a natural starting point for this project.

For us, the collaboration was therefore not only about creating a watch, but about developing an object that could carry something greater. Something that reflects heritage, belonging and an identity built over many generations, and which continues to live on today.

In the meeting between history and the present, the project took shape. The ambition was to create an expression that feels timeless, yet relevant today, where every detail contributes to the whole. A watch that becomes more than an object, but also a symbol of belonging.

A watch shaped by tradition, community and history
Together with W:6, we have created a watch that reflects this heritage in a contemporary form. An object designed to carry history, identity and belonging, giving a society with deep roots an expression that can live on over time. The result is a watch where the feeling of tradition meets a more modern design language. It is created to feel relevant today, while still carrying something lasting. The same sense of quality and presence that makes certain expressions never lose their value. This project is therefore as much about storytelling as it is about design. About translating history, values and community into something physical. Something to wear, preserve and return to over time.
Together with W:6, we have created a watch that reflects this heritage in a contemporary form. An object designed to carry history, identity and belonging, giving a society with deep roots an expression that can live on over time.  The result is a watch where the feeling of tradition meets a more modern design language. It is created to feel relevant today, while still carrying something lasting. The same sense of quality and presence that makes certain expressions never lose their value.  This project is therefore as much about storytelling as it is about design. About translating history, values and community into something physical. Something to wear, preserve and return to over time.
w6
w6