scandinavian
watch co.
MoDo

Ur Alfredshem sedan 1921

A watch created together with MoDo Hockey.

Rooted in the history of Alfredshems IK, founded on March 27, 1921, this watch brings together the heritage of MoDo Hockey, the identity of Örnsköldsvik and the passion of its supporters.

Every detail has been carefully chosen to reflect the club's history, from the colours and engravings to the references that connect generations of players and supporters.

A story that began in 1921
The story of MoDo Hockey began in Alfredshem in 1921. More than a century later, that history remains at the heart of the club. The watch pays tribute to these origins through a black dial featuring the MoDo emblem at 12 o'clock and "ALFREDSHEM 1921" at 6 o'clock. A green seconds hand adds a subtle reference to the club's colours.
The story of MoDo Hockey began in Alfredshem in 1921. More than a century later, that history remains at the heart of the club. The watch pays tribute to these origins through a black dial featuring the MoDo emblem at 12 o'clock and "ALFREDSHEM 1921" at 6 o'clock. A green seconds hand adds a subtle reference to the club's colours.
Details that tell a story
The red bezel features the numbers 19 and 21, together forming 1921, the year the club was founded. They also represent two of the club's most iconic players, Markus Näslund and Peter Forsberg. Engraved along the inner ring are the words "FÖR ÄRAN SKA VI SLÅSS, DEN KAMPEN FÖRENAR OSS", a tribute to the passion and unity of MoDo's supporters.
The red bezel features the numbers 19 and 21, together forming 1921, the year the club was founded. They also represent two of the club's most iconic players, Markus Näslund and Peter Forsberg. Engraved along the inner ring are the words "FÖR ÄRAN SKA VI SLÅSS, DEN KAMPEN FÖRENAR OSS", a tribute to the passion and unity of MoDo's supporters.
A connection to Örnsköldsvik
The connection to Örnsköldsvik continues on the caseback, where engraved harbour cranes reflect the city's industrial heritage. The stainless steel bracelet features "1921" engraved on the clasp, while the additional red, white and green NATO strap carries the name "ALFREDSHEM". Limited to 500 individually numbered pieces, each watch is presented in a specially designed green box, bringing together the club's history and identity.
The connection to Örnsköldsvik continues on the caseback, where engraved harbour cranes reflect the city's industrial heritage. The stainless steel bracelet features "1921" engraved on the clasp, while the additional red, white and green NATO strap carries the name "ALFREDSHEM". Limited to 500 individually numbered pieces, each watch is presented in a specially designed green box, bringing together the club's history and identity.
MoDo
MoDo