scandinavian
watch co.
GBG

Med Längtan I Bröstet

A blue and white watch created together with IFK Göteborg.

Med längtan i bröstet brings together the feeling of the club, the city and the people who carry Blåvitt with them.

Created as a tribute to IFK Göteborg, the watch is made for those who want something that feels connected to the club without only belonging to matchday. It is a piece made to be worn, kept and used, with a story that continues beyond the stands.

Here you can find the watch and download the manual with all information about materials, functions, care instructions and warranty.

You can find the watch here: Klick here

Download Manual
Built around Blåvitt
The design takes its starting point in the blue and white expression that has followed IFK Göteborg for generations. The blue bezel and dial give the watch a clear connection to the club, while the clean shape makes it easy to wear in everyday life. It is sporty, considered and made with details that feel subtle at first, but become stronger the closer you look.
The design takes its starting point in the blue and white expression that has followed IFK Göteborg for generations. The blue bezel and dial give the watch a clear connection to the club, while the clean shape makes it easy to wear in everyday life. It is sporty, considered and made with details that feel subtle at first, but become stronger the closer you look.
Details made for those who know
Some details are easy to see. Others are made to be discovered. At 6 o’clock, the dial features HELA STADENS LAG, while a subtle city detail appears at the bottom of the dial when the light hits it the right way. The lion yellow accents add contrast to the blue and white design, giving the watch a clear connection to IFK Göteborg’s identity.
Some details are easy to see. Others are made to be discovered. At 6 o’clock, the dial features HELA STADENS LAG, while a subtle city detail appears at the bottom of the dial when the light hits it the right way. The lion yellow accents add contrast to the blue and white design, giving the watch a clear connection to IFK Göteborg’s identity.
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A story engraved on the caseback
The caseback carries more than a logo. Here, the IFK Göteborg crest is engraved together with MED LÄNGTAN I BRÖSTET and a ring of important years from the club’s history. It is a reminder of the moments, memories and milestones that have shaped Blåvitt over time.
The caseback carries more than a logo. Here, the IFK Göteborg crest is engraved together with MED LÄNGTAN I BRÖSTET and a ring of important years from the club’s history. It is a reminder of the moments, memories and milestones that have shaped Blåvitt over time.