Scandinavian Watch Company designs and manufactures official custom sports club watches for football clubs, hockey clubs and sports organisations. We help clubs create premium watches, member editions and limited edition club watches that feel truly official, with options for engraved watches, bespoke dial design, heritage detailing and fully branded packaging. From concept and design to sampling, manufacturing and quality control, we deliver collectible timepieces built to strengthen club identity, create demand and add long term value to your merchandise and brand ecosystem.
A club watch is more than merchandise. It is a piece of identity that supporters can wear every day and collectors can keep for life. Done right, an official club watch becomes a symbol of belonging, history and community, while also working as a premium product in your merchandising strategy. We work with clubs that want a watch release that looks authentic, feels premium on the wrist and performs well in product photography, campaigns and ecommerce.
We create custom sports club watches that reflect your badge, colours and visual language in a refined and timeless way. The dial design can be tailored with club typography, subtle colour accents, textures inspired by heritage references and clean layouts that keep the watch wearable beyond match day. Case details can be matched to the look you want, from brushed finishes to polished highlights, and the overall proportions are chosen to feel balanced and premium. Strap and bracelet options can be selected to fit the intended audience and style direction, whether you want a classic look for a heritage piece or a more modern everyday supporter watch.
Limited editions are often the perfect format for clubs because they combine exclusivity with storytelling. We can produce numbered editions and commemorative releases for anniversaries, milestone seasons, championships, stadium moments and iconic dates in club history. Personalisation and engraving can add meaning and collectability, for example an engraved caseback with the club crest, motto, founding year, stadium reference or edition number. These details can turn a watch into a true keepsake for members, season ticket holders, VIP programmes, partners and sponsors, while still being a strong product for supporters.
Packaging plays a big role in making a release feel official. We can support fully branded packaging with a custom watch box, inserts, printed materials and presentation details that elevate the unboxing experience and reinforce the club story. This is especially valuable for collector editions, partner activations and member gifts, where the first impression is part of the value.
Our process is built for sports organisations that need clarity and reliable delivery. We start with a short brief covering club identity, style references, target audience, timeline and estimated volume. From there we align on design direction and specifications, then move into sampling so you can review the look and feel before production. Sampling is where the product becomes real, and we refine details until it matches your brand standards. Once approved, we manage manufacturing and quality control to ensure consistency across the full production run.
Timing matters for club launches, since releases are often tied to season starts, anniversaries, campaign windows and key fixtures. We help you align design decisions, production planning and delivery so the product lands when it matters most. If your watch release is intended for stadium shops, online merchandising, retail partners or membership programmes.
Do you create official club watches?
Yes — we develop official sports club watches in close collaboration with clubs.
Can you produce limited edition watches?
Yes — we create limited edition watches with numbering and custom details.
Do you offer engraved watches and personalisation?
Yes — crest, motto, stadium/city, year, special dates, and more.
What is the typical lead time for a club watch project?
Timelines vary by specification and volume, but we guide the process from concept to finished delivery.
What’s the difference between custom watches and bespoke watches?
Custom watches adapt an established foundation; bespoke watches are designed around a unique club concept from the ground up.
